ON-DEMAND DESIGN
7-Eleven
Carried Away Creative led a strategic concept and packaging overhaul to help 7-Eleven reimagine their in-store electronics experience—and won the business through a competitive RFP.
A Bold New Look for Convenience Tech
GOAL
To elevate 7-Eleven’s private label electronics offering with a clear in-store organization system and cohesive, eye-catching packaging.
OUTCOME
Our category-based merchandising strategy and modern packaging design won the pitch, leading to a refreshed electronics section featuring a bulk counter display and interactive video screen.
The Application
“A level of polish and vision that pushed us to think differently about how customers shop in our stores. Their design not only looked amazing—it made sense for how people buy.”
– The 7-Eleven Team
