Optoceutics
Optoceutics partnered with Carried Away Creative to lead creative strategy and brand development as they prepared to launch EVY LIGHT® in the United States.
Guiding a Breakthrough Brain Health Brand into the U.S. Market
GOAL
Develop a cohesive brand system and consumer-facing materials—including web design, video editing, and collateral—that reflect the science, credibility, and hope behind EVY LIGHT®.
OUTCOME
We shaped a clear, modern brand and digital presence that communicates the benefits of light-based cognitive support with professionalism, warmth, and scientific integrity.
The Application
“Carried Away Creative brought emotion and humanity into our brand that it was lacking previously. EVY LIGHT® is now a top competitor in the cognitive decline market.”
– The Optoceutics Team
