PRA is a rehabilitation center focused on helping brain injury patients regain their independence by retraining their brain to tackle different tasks. They wanted their re-branding project to communicate strength and power as their previous branding expressed depression and not very empowering. Their design overhaul including creative direction, logo redesign, branding, website redesign along with a lead generation 5 step guide. Since their new website launch, PRA has seen a massive increase of online interest and have maxed out their client capacity.